Koala Haigou is a comprehensive e-commerce company under Ali’s cross-border business. It was publicly tested on January 9, 2015. Its sales categories include mother and baby, beauty makeup, home life, nutrition and health care, global cuisine, clothing bags, digital Home appliances, etc. Koala Haigou uses 100% authentic products, low prices every day, 30-day worry-free returns, fast delivery, and provides consumers with a massive overseas purchase channel for goods, hoping to help users “live a better life with less money” and boost consumption And the double upgrade of life.
Koala Haibu mainly focuses on self-operated direct mining. It has branches or offices in the United States, Germany, Italy, Japan, South Korea, Australia, Hong Kong, China, and Taiwan. Commodities in the market eliminate fakes from the source, protect the quality of the commodities while eliminating many intermediate links, ship directly from the origin to the country, and store them in the bonded warehouse under the supervision of customs and national inspection. In addition, Koala Haigou also jointly developed a two-dimensional code traceability system with the customs to strictly control product quality.
As the “first batch of pilot enterprises in the Hangzhou cross-border e-commerce comprehensive trial zone”, Koala Haigou has made many achievements in the business model, marketing methods, integrity and self-discipline, and obtained the “B2C commodity electronics” certified by the China Quality Certification Center. “Commercial Transaction Service Certification”, with a four-star certification level, is the first cross-border e-commerce company to obtain this certification in China and one of the first cross-border e-commerce platforms to obtain the highest level of certification.
Koala has successfully solved the situation of unequal information between merchants and consumers, and has seven advantages of self-operated model, pricing advantages, global distribution, warehousing, overseas logistics, capital and babysitting services.
On September 6, 2019, Alibaba Group announced that it would acquire a wholly-owned US$2 billion acquisition of Koala Haigou and lead the US$700 million financing of NetEase Cloud Music.
Language, geography, and information barriers naturally exist in various regions of the world, and consumers will find it difficult to choose when buying goods. For example, what to buy, which are good products, how to understand the lifestyle behind the products, etc. Product information is too complicated and unfamiliar for consumers.
In addition to solving the problems of traditional e-commerce supply chain and platform sales, cross-border communication is also very important. The product information needs to be passed on to consumers. As a media e-commerce company, Koala Haigou can solve the inequality of information amicably Status quo. [8] “You can use rich media, such as text, video and even Internet celebrities to better explain how this product is good for consumers.”
At present, Koala Haigou has practiced the path from selling goods to lifestyle promotion. “The first step is to let consumers know what to buy; the second step is to let consumers buy the right products; the third step is to let consumers feel that every purchase is inseparable from life, and buying is to change lives, Purchase is life.”
With its massive users and capital advantages including funds, assets, and capital market resources, Koala Haigou has become a continuous core advantage that distinguishes Koala Haigou from other e-commerce platforms.
