Taobao.com is a popular online shopping retail platform in China. It currently has nearly 500 million registered users, more than 60 million regular visitors per day, and more than 800 million online products per day. On average, 48,000 products are sold per minute. As of the end of 2011, the peak daily transaction volume of Taobao reached 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao and the increase in the number of users, Taobao has also changed from a single C2C online marketplace to a comprehensive retail circle including multiple e-commerce models including C2C, group buying, distribution, and auctions. It has become one of the world’s e-commerce trading platforms.
Taobao is committed to promoting the popularization of “real goods, good quality, low price, customized on demand” online goods, to help more consumers enjoy massive and rich online goods, and obtain a higher quality of life; by providing Basic services, such as online sales platforms, show that more companies are opening up markets, building brands, and realizing industrial upgrading; that more people with dreams are starting businesses through the Internet. Taobao, under the new business civilization, is on the road to the next goal of creating 10 million jobs.
Taobao is not only a popular online retail platform in China, but also a Chinese consumer exchange community and a global hub for creative goods. Taobao has changed the traditional way of production to a great extent, and also changed the way people live and consume. Not being an injustice, advocating fashion and personality, opening up to communicate, and rational thinking have become important features of the “Tao generation” that has emerged on Taobao. Taobao’s diverse consumer experience has made Tao generations enjoy it: group design, custom-made, fashion-loving, and tradition-loving.
The 9-year-old Taobao, from the innocent ignorance of “Ya Ya Xue Yu” to the vitality trend of “Youth Boy”, influenced and changed the popular attitudes and fashion trends of consumers and businesses on Taobao with a special temperament. From Amoy cheapness, Amoy convenience to Amoy personality, the temperament of the trend affects the behavior of the trend, and the platform of the trend reveals the trend of the trend-the era of the trend of Taobao led by Taobao has arrived.
As of the end of 2011, the peak daily transaction volume of Taobao reached 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao and the increase in the number of users, Taobao has also changed from a single C2C online marketplace to a comprehensive retail circle including multiple e-commerce models including C2C, group buying, distribution, and auctions. It has become one of the world’s e-commerce trading platforms. On March 15, 2016, the 315 party was exposed, and Taobao merchants deceive consumers by swiping bills.
On March 29, 2016, Alibaba Group CEO Zhang Yong made a clear strategy for Taobao’s future: community, content and local life are the three main directions.
On August 8, 2018, Alibaba Taobao revealed that it will enter the MR (Mixed Reality) shopping field, and will soon launch a product-Taobao Buy at the 2018 Creation Festival. On December 12, 2019, “Huiju.com Hurun Brand List 2019” was released, and Taobao ranked fourth with a brand value of 300 billion yuan.
As of the end of 2014, Taobao had nearly 500 million registered members, more than 120 million daily active users, and the number of online products reached 1 billion. In the c2c market, Taobao accounted for 95.1% of the market. Taobao’s development momentum on the mobile side is rapid. According to the latest mobile shopping report released by Analysys in 2014, the market share of mobile Taobao + Tmall reached 85.1%. So far, Taobao has created direct employment opportunities of 4.677 million.
With the expansion of the scale of Taobao and the increase in the number of users, Taobao has also changed from a single C2C network market to multiple e-commerce models including C2C, distribution, auction, direct supply, crowdfunding, customization, etc. Integrated retailer.
