Tmall International was officially launched by Alibaba Group on February 19, 2014. Tmall International mainly supplies domestic consumers with original imported goods directly from overseas.
On February 27, 2018, Cainiao Tmall used blockchain technology to trace Haitao products to combat logistics information fraud. In 2019, cross-border e-commerce ushered in a big eruption. In response to the country’s large import strategy and to meet the growing user demand, Tmall International announced that it will continue to increase investment to achieve import coverage in more than 120 countries and regions within 5 years. , Commodities expanded from 4000 categories to more than 8000 categories.
The merchants entering Tmall International are all corporate entities outside of mainland China and have overseas retail qualifications; the products sold are all originated or sold overseas, and are officially entered by Chinese customs through international logistics. All Tmall international settled merchants will equip their stores with Want Want Chinese consultation and provide domestic after-sales service. Consumers can use Alipay to buy overseas imported goods like Taobao. In terms of logistics, Tmall International requires merchants to complete delivery within 120 hours and arrive within 14 working days, and ensure that logistics information can be tracked throughout the process.
Since Tmall International’s investment promotion in July 2013, Hong Kong’s second largest cosmetics group, Joy Online, Taiwan’s largest TV shopping channel, Toyama Senxuan, Japan’s largest health care product B2C website kenko, Haitao famous watch first website store ashford, etc. The platform has successively opened overseas flagship stores on Tmall. There are more than 140 Tmall international stores, and NBTY, the largest cosmetics group in Hong Kong and the largest health care product group in the United States, is also planning to enter Tmall International.
The launch of the international channel this time, as far as the domestic market is concerned, Haitao is like a fertile island showing sea level and is in urgent need of development. However, the operation process of the domestic consumers’ “haitao” is quite complicated. They need to understand English and hold foreign currency credit cards. After purchasing the goods, they must be sent back to the country through the transit company, and it often takes 30 to 45 days. Tmall’s launch on the international channel greatly reduces the difficulty of purchasing overseas products.
Monitoring data from the China E-Commerce Research Center show that the transaction scale of China’s overseas purchasing market exceeded 70 billion yuan in 2013.
On June 24, 2015, following the announcement of the launch of the first National Pavilion in South Korea in May, the Alibaba Group’s Jucai platform and Tmall International jointly launched the “global village” model. The National Pavilions of 11 countries including the United States, Britain, France, Spain, Switzerland, Australia, New Zealand, Singapore, Thailand, Malaysia and Turkey were unveiled at Tmall International. On the same day, Alibaba’s Juzui platform announced the full start of the cooperation process with the embassies of 20 countries, and more overseas special commodities are expected to be launched in Juzui.
In March 2019, Tmall International and Hangzhou Qianjiang Customs jointly launched the “In-Warehouse Sample Inspection” project for imported commodities.
In 2019, cross-border e-commerce ushered in a big eruption. In response to the country’s large import strategy and to meet the growing user demand, Tmall International announced that it will continue to increase investment to achieve import coverage in more than 120 countries and regions within 5 years. , Commodities expanded from 4000 categories to more than 8000 categories.
On the 21st, Tmall International released three key strategies for 2019 at the Global Merchants Conference: upgrade direct business, and form a “two-wheel drive” model with the platform business to empower global brands; create a new model of overseas warehouse direct purchase, for Overseas “small and beautiful” brands build a global supply chain network; cooperate with Taobao live broadcast, Weibo, Xiaohongshu and other multi-channels to broaden content reach channels, and establish a talent mechanism with multiple institutions to create content marketing for global brands position.
