The WeChat mall refers to an e-commerce system built on the WeChat end. Users can enter the merchant’s shop through the WeChat public account or WeChat applet to complete the purchase. The WeChat public platform has opened interfaces such as web page authorization interface, message receiving/replying interface, menu customization function, WeChat payment interface, user’s geographic location interface, user’s basic information interface, upload and download multimedia file interface, etc. The WeChat public platform is redeveloped to build an independent e-commerce system that uses WeChat as the entrance, namely the WeChat Mall.
One of the e-commerce platforms
Generally speaking, this WeChat mall belongs to an e-commerce platform. Although the developer is WeChat, its nature is also to promote product sales, which can be classified as an e-commerce platform. With this platform, users have added another channel when buying products.
There are huge business opportunities
Usually when WeChat mall is developed, it is because the developer sees a huge business opportunity behind it. Because the number of registered users of WeChat in my country has been increasing, and most WeChat users are very dependent on this social platform. Based on this, the development of WeChat Mall can promote the sale of goods.
Can be another new marketing method
To some extent, this WeChat mall is also a marketing method. While promoting product sales, it can also enhance the store’s reputation. With this kind of mall, it can help companies start their micro-marketing era. At present, many merchants have begun to test WeChat, hoping to promote product sales through WeChat.
The core of WeChat Mall is shopping, using programming logic to classify and display the products on the platform, provide effective and convenient inquiries, establish member credit system, member level benefits, point rewards, preferential methods, etc., good shopping cart experience, safety The shopping environment will be the basis for building a mall website.
The role of WeChat mall
For the enterprise, the micro mall can open the enterprise’s mall to everyone’s mobile phone. Unlike the PC mall, companies only need to push relevant event preferential information, WeChat will pop up in the form of a conversation box, and users can see the promotion activities of the WeChat mall by opening WeChat. At the same time, the micro mall also has some powerful marketing plug-ins, such as promotion analysis, salespersons, community group purchases… to help merchants better conduct marketing activities and promotion management.
For consumers, they can shop anytime and anywhere. Quickly open the entrance in the micro mall to facilitate users to buy, users can place orders anytime, anywhere, no matter what. Since the micro mall is a shopping mall system built on a social platform, consumers are more interested in obtaining higher consumption quality through the services provided by the micro mall.
